Media Studio
Article

Media Studio

4 min Product

An easy-to-use platform to manage, measure, and monetize your Twitter content.

Twitter gives you more than just 280 characters to tell your story. You can use images, GIFs, videos, and live streams using the Media Studio platform. This one-stop shop lets you manage your entire organization’s Twitter content, whether you have one account or 50. Learn how to get the most out of Media Studio with Library, Analytics, Monetization, and Producer.

  • Manage
    Manage

    Upload, organize, and publish content across multiple accounts

  • Measure
    Measure

    Track the performance of all your content in a single place.

  • Monetize
    Monetize

    Drive revenue with In-Stream Video Ads and Sponsorships.

Features & Functionality

Library

Media Studio’s library offers a single place for you to upload, organize, and share your videos, GIFs, and images. With metadata fields, it makes your videos easier to discover and follow on Twitter.

The library also simplifies media management on Twitter by providing user roles and permissions that let you compose and schedule both organic and Promoted-only Tweets across teams and accounts.

 

Analytics

Media Studio’s analytics dashboard makes it easy to measure your performance on Twitter, from comprehensive metrics for Tweets and videos to earnings from monetized videos and more.

If your organization has multiple accounts, unified analytics give you a bird’s-eye view of your organization’s activity on Twitter in a format that can be easily exported.
 

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Monetization

Available exclusively to publishers in the Amplify Publisher Program, Media Studio makes it easy to publish and measure the performance of content using two different monetization products:

In-Stream Video Ads
automatically pair pre-roll from advertisers with premium, brand-safe video content on Twitter. Learn more about In-Stream Video Ads.

In-Stream Video Sponsorships
offer one-to-one partnerships between publishers and advertisers for live video, video clips, and more. Learn more about In-Stream Video Sponsorships.

Producer

Launch professionally-produced live broadcasts directly from Media Studio with Producer. With self-serve live streams, Producer makes it easy to reach wider audiences by adding Twitter to your video distribution strategy.

  • Self-service, professional live streams
  • Monetize your live broadcasts
  • Track performance with live analytics
  • Compatible with external encoding hardware or software

Access Media Studio

If you already have a Media Studio account, log in below. If you don’t, reach out to your Twitter partner manager.

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