Talking Twitter with Amara Baptist of the Portland Trail Blazers
5 min Q&A
Each month, Talking Twitter takes you behind the scenes of some of Twitter’s most interesting publishers with the social media professionals responsible for some of the platform’s standout Tweets and viral moments. This month we sat down with @AmaraBaptist, digital content manager for the Portland Trail Blazers.
“I’M OFF THE DEEP END, WATCH AS I DIVE IN. I’LL NEVER MEET THE GROUNDDDDD” pic.twitter.com/OKs3mI3LSN— Trail Blazers (@trailblazers) March 3, 2019
That’s a great question — I think you have to be so in tune with everything that’s going on in the world, whether that’s positive things, like big events such as the Super Bowl or the Oscars, or very negative things. For example, that horrific shooting in New Zealand. We had to be very cautious about what messages we were putting out following that, because as a basketball team, it’s very easy to talk about shooting or shooters. Being cognizant of stuff outside your bubble is really important.
Twitter has always been my favorite platform. I think I joined Twitter in 2009, and reading back some of the old things I posted, it’s kind of cringeworthy. But, you know, it was really an outlet to get my thoughts on basketball out there. I grew up as a huge @Lakers fan so I would watch games and share my thoughts, and from there I kind of had a community of people who did the same — basketball lovers.
It’s funny, I actually kind of attribute Twitter to me landing my first job in social media. I didn’t know it at the time, but my soon-to-be boss at @FOXSports had been following me on Twitter for a while, and when I was recommended for a social media job, he was familiar with my work and style. That ultimately helped me land an awesome job at FOX Sports that really kicked off my career.
I would really like to be able to tag accounts in videos. Especially for sponsored content, I think that would do wonders for overall engagement. I’d also like to schedule Tweets or photos and tag the people in the photos in that scheduled post, if that makes sense. I love that we can schedule four photos at once — that was a game changer!
OK, let’s see … I don’t know what this was referring to, but I have “remembered why I don’t update my Facebook status” in there. I don’t know why [laughs] but it must be something political, I think.
Yea, for sure. I think the NBA does a really good job of creating conversation between teams in a respectful way.