Article

Monetization

Monetize your content with Media Studio

1. 

Monetization Overview

Twitter offers two video monetization programs, In-Stream Video Ads, and In-Stream Video Sponsorships.

In-Stream Video Ads

 

The In-Stream Video Ads program is an opt-in advertising program to serve pre-roll against your premium video content shared on Twitter. 
The program was created to make it easy for publishers to monetize video content on Twitter, and also turnkey for advertisers to align with brand-safe content.

Those partners that are accepted into the program and develop a sponsorship package will have access to monetization functionality in Media Studio.

Find more information about this program here.

 

In-Stream Video Sponsorships

 

The In-Stream Video Sponsorships program allows you to align your premium video content via a one-to-one sponsorship with an advertiser (or many).

Sponsorships are the best way to drive meaningful reach and revenue for your brand and deliver premium alignment for advertisers who want to reach your audience.

Those partners that are accepted into the program and develop a sponsorship package will have additional monetization functionality in Media Studio.

Find more information about this program here.

2. 

In-Stream Video Sponsorships

In order to monetize via In-Stream Video Sponsorships, your Twitter partner manager will first need to generate the sponsorship package. Once that package is associated with your Twitter username, you can begin Tweeting into the package.

Please note that composing a new Tweet is the only way to add a video to a Sponsorship package. You cannot add previously created Tweets into a package — you must create a new Tweet following the instructions below.

How to monetize videos with Sponsorships:

How to monetize broadcasts with Sponsorships:

3.

In-Stream Video Ads

In order to monetize via In-Stream Video Ads, your Twitter partner manager will first need to enable the monetization features for your username. Once that is completed, you will see a new Monetization button within the Media Studio top navigation bar. If you’ve just recently had this feature enabled, you may need to accept the Amplify Publisher Program Agreement at this point.


Please ensure that all of your content complies with our "Safe for Ads" Content Guidelines when monetizing content with In-Stream Video Ads.

How to set default Ads settings:

Note: Even with default monetization settings set, you will still need to manually Tweet each video you want to monetize from Media Studio.

How to monetize videos with Ads:

Note: If you have set default monetization settings, you can immediately Tweet the media, as the Monetize this video button and all other required fields will be pre-selected.

How to monetize broadcasts with Ads:

Note: First ensure you are viewing Producer by clicking on the Producer button within the top navigation bar.