Media Studio FAQs

Find the answers to all your Media Studio questions with our FAQs. This section will cover the Media Studio Library, video analytics, Producer, broadcast analytics, monetization, and Business Manager analytics.


Video Analytics

Broadcast Analytics

Business Manager Analytics

Producer: Sources

Producer: Broadcasts

Producer: LiveCut

Monetization: Sponsorships

Monetization: In-Stream Video Ads - Setup

Monetization: In-Stream Video Ads - Publishing

Monetization: In-Stream Video Ads - Broadcasts



How do I get access to Media Studio?

Currently, access to Media Studio is given on an invite-only basis. If you have been invited, go to and log in using your Twitter username. If you are logging in for the first time, you will see a welcome message explaining how to use the tool.

What type of media is supported in Media Studio?

You can upload images, GIFs, and videos into your Library. Additionally, all media that has been uploaded or attached to Tweets created via the desktop or mobile Twitter apps will appear in your Library.

Is there a video file size limit? 

Video files can be up to 1 GB in size. If you have a video file that is larger than 1 GB, we suggest lowering the resolution and/or the bitrate of the video.

Is there a video length limit?

Yes, the default length is 140 seconds, which matches consumer video settings. Additionally, we have the ability to whitelist trusted users for up to 10-minute videos.

I get a "Video too long" error message when uploading media

Check to ensure your video is under 2:20 in duration (or 10 minutes, if you have been whitelisted for this feature by your Twitter account manager).

I get an "Upload failed" error message when uploading media

Check to ensure your video is under 1 GB in file size. Even if it is close to this limit, but not over, there may be issues completing the upload depending on your location relative to our data centers.

Can I upload multiple files at at the same time?

Yes. When selecting media to upload from your computer, you can highlight multiple files to upload. Studio also has a drag-and-drop functionality, allowing you to upload files just by dragging the icons from your desktop or file manager to your Media Studio Library.

Can I edit the media I’ve uploaded to Media Studio? 

No, Media Studio does not currently have any editing capabilities. Future iterations of Media Studio will be expanded to include additional tools and functionality.

Can I schedule a Tweet?

Yes. When composing a Tweet, users can select to either Tweet immediately or schedule it to be Tweeted at a later time. Moreover, users will have the ability to schedule an unlimited amount of Tweets.   

Can I set the title and description that users see in my video Tweet? 

Yes, the title and description can be edited via the Upload, Edit, and Compose pages. These fields are optional and can be left blank if necessary.

I get a “Valid URL must be provided” error message when adding a call-to-action URL

Check for any invalid special characters in your URL, like vertical bars, spaces, or quotation marks.

Can I use my own video player?

Media Studio requires the use of the native Twitter video player. 

Can I include advertising on my video? 

At this time, only users in the In-Stream Video Ads or In-Stream Video Sponsorships programs may include advertising in their videos. If you are interested in either program, reach out to your Twitter account manager.

How do I save any updates I make within Media Studio?

There is no save button within Media Studio — all changes and updates are automatically saved.

What are content restrictions? What are geo-restrictions?

Enabling content restrictions on a video allows the viewing of the video to be limited to viewers in specified countries. Restrictions are set by either Including a list of countries allowed to view, or Excluding a list of countries not allowed to view the video. Keep in mind that there may be a delay when updating restrictions on a video that has already been Tweeted (approximately one to two minutes).

Can I change thumbnails of my uploaded videos?

Yes. Click on a video within your Library to see the Select thumbnail button. You can either select a frame from the video itself, or upload an image file from your local computer. If uploading a custom thumbnail file from your computer, please ensure its aspect ratio is the same as your video content. Using a custom thumbnail that is a different size can cause issues with playback on Twitter.

Can I create Tweets from multiple usernames?

Yes, Media Studio supports the creation of multiple Tweets to various usernames at once. First ensure that you have access to Tweet on behalf of other usernames. In the Tweet compose window, look for the icon next to your username listed at the top-left. Within the dropdown will be a list of all @usernames with which you can create Tweets. Select as many usernames as needed, and click the Tweet button.

Can I delete a media asset I’ve uploaded?

Yes, you can delete a media asset from the UI by clicking the trash can button found when you hover at the bottom of each thumbnail included in your Library. 

Can I delete a media asset I’ve already Tweeted?

Yes, you can delete a media asset after it has been Tweeted. This can be done in Media Studio by clicking the trash can icon found when you hover at the bottom of each thumbnail included in your Library. If you are deleting an already Tweeted media asset, we recommend that you also delete the Tweet from Twitter. Otherwise users will receive an error saying that the media asset cannot be viewed/played.

Can I filter the view of media within my Library?

Currently we only support filtering the Library view by media type. 

Can I upload multiple subtitles per video?

Currently we only support one subtitle file uploaded per video.

Video Analytics

Where can I view analytics about my Tweeted videos?

We currently have two video analytics dashboards. The first is inside Media Studio, as you can click into each individual video to see detailed analytics. This method is particularly helpful for giving you insights on that one particular video. The second dashboard is the Video Activity Dashboard, accessible via the Analytics dropdown in the top navigation bar in Media Studio. This method is helpful for seeing analytics across multiple videos and wider ranges of time.

What metric is used for the video view count?

The main Twitter video view is also called an MRC view. It is a view of a video that is for two seconds and contains at least 50% of the video player in-view. So you may also hear it called 2s/50%.

Can I see analytics broken out by Tweet?

Yes, these analytics can be found in the Video Analytics Dashboard. Once inside of the dashboard, find and click into the video. A window will appear — on the left-hand side there will be a list of Tweets that included that video, alongside the video view metrics associated to each Tweet. This information can also be exported as a .CSV.

What analytics are tracked? 

Users with access to Media Studio will be able to access the Video Analytics Dashboard via the Analytics tab of Media Studio. Some examples of the analytics tracked include: 

Video starts

Completion rate

Quartile rates (25%, 50%, 75%, 100%)

Total minutes viewed 

Call-to-action clicks  

Can I use third-party analytics services?

No, we do not support third-party analytics integrations for Media Studio.

Broadcast Analytics


Can I view analytics associated with a broadcast?

Yes, once inside of Producer in Media Studio, click into a live or ended broadcast, then click on the Analytics tab. Please note you will be able to see complete data for live viewership two to three hours after your broadcast ends.

Some examples of the analytics tracked include: Total views (live and replay)
Watch time (total minutes watched)
Number of unique viewers (live and replay)
Number of unique live viewers
Number of live concurrent viewers
Top five countries
Top five platforms

Can I download my broadcast analytics?

Users can first modify the desired date range within Media Studio, and then click the Export button. The downloaded .CSV file will contain analytics split out by both live and replay viewership. At this time, top country analytics are not available via Export.

Do the analytics shown in Media Studio contain Periscope viewership?

No, at this time, analytics shown within Media Studio only contain viewership data from Twitter. Views from the Periscope apps are not counted within these metrics. Visit to find more analytics, though those metrics will not include Twitter viewership, and are not measured by the same standard as those views aggregated by Media Studio.

Business Manager Analytics


How do I access Business Manager?

Within your Media Studio account, click the account dropdown button on the right side of the page. The link to Business Manager will be at the top of the list.

Can I set up a business account myself?

No, your Twitter account manager will have to create the business account. Before contacting your account manager, assemble a list of all of the usernames you would like to see in your business account. Then provide the usernames of those users who would act as Administrators (this will also give them full administrative access to every Media Studio account within the business account).

Can I view live analytics data across all usernames?

Currently Business Manager only supports analytics for uploaded videos. So at this time it is not possible to export live analytics via this tool.

How much data can be viewed and exported?

The overview page has historical data starting from January 1, 2017, and can look at a full year at a time. The report exports can include six months at a time.

How can I view data only associated to one username?

Click on a username within the Business Manager to open a link to the Video Analytics Dashboard for that account. Otherwise use the username filter within Business Manager to select individual accounts to be selected for viewing or exporting data.

Why did a username suddenly get access to all accounts in my organization?

Business Admins are automatically granted administrative access to each account in the Business Manager, allowing them to view analytics for each account in the business manager. 

My username is part of a business, so why can’t I see metrics for the full business?

If your handle is in a business, you will be able to navigate to Business Manager but will only be able to view aggregated metrics for the accounts to which you have access. Only Business Admins or handles that have access to all handles in the Business Manager will be able to view analytics for the entire business.


Producer: Sources


What is a source?

Sources are the method of ingesting live video via RTMP into Producer in Media Studio. A source needs to be created before you are able to ingest video and broadcast live on Twitter. There is no limit on the amount of sources that can be created, but we recommend reusing one or more sources in your account to simplify your experience.

Can I reuse a source across different broadcasts?

Yes, as long as your broadcasts occur at different times. We do recommend reusing sources, but if you have multiple broadcasts that need to occur at the same time, it will be necessary to create additional sources.

Can I use an existing RTMP stream from another platform (Periscope, Facebook Live, YouTube, etc.) for my source?

No, it is not possible to reuse these existing streams. There must be a separate stream published to a source in Media Studio in order for us to properly ingest the video content. There are third-party services that can “split” one stream in order to send it to multiple RTMP points across different platforms. These services can be used to publish live video to Producer in Media Studio.

What software and hardware encoders are currently supported?

This list is not exhaustive and could change at any time: OBS, Wirecast, Teradek, Elemental, Switchboard Live, LiveStream, FFMpeg, Tricaster, Telescope, LiveU, vMix, Vidpresso,


Producer: Broadcasts


What is a broadcast?

Broadcasts are the method of going live with a stream on Twitter. Broadcasts are how most people on Twitter will be experiencing your live video.

Can I schedule a broadcast to go live at a particular time?

No, at this time it is not possible to schedule a broadcast to automatically go live at a future time. We will be offering this functionality in the near future. It is possible to create broadcasts in anticipation of a stream that will occur in the future. However, a user will need to manually publish that broadcast at the desired time.

Will my followers get notified of new broadcasts on Periscope?

Yes, when a broadcast goes live, it is discoverable on Periscope if you have associated your Periscope account with your Twitter username.

Will my followers get notified of new broadcasts on Twitter?

Twitter followers will only get notified of new broadcasts if there has been a Tweet created with the broadcast via Producer in Media Studio. At that point, we will also send a push notification to those Twitter followers that have specified a desire to be alerted when your account has a live broadcast.

Can broadcasts be monetized?

Yes, Tweets containing a broadcast can be monetized on Twitter by associating it to a sponsorship program via Producer in Media Studio. When creating a Tweet, there will be a dropdown to select the desired program that has been linked to your username by a Twitter account manager.

At this time, we are testing monetization of broadcasts via the In-Stream Video Ads program. Please reach out to your Twitter account manager for more information.

What happens once a broadcast is over?

Once a broadcast is ended, it turns into a video-on-demand replay video that is accessible from Twitter or Periscope. Any Tweets that had been created during (or after) the broadcast was live will automatically show the replay and start users at the beginning of the video.

What are content restrictions? What are geo-restrictions?

Enabling content restrictions on a broadcast allows the viewing of the broadcast to be limited to the countries specified upon creation of the broadcast. These settings apply to the stream while live and as a replay, and is set by either Including a list of countries allowed to view, or Excluding a list of countries not allowed to view the stream.

Can I view analytics associated with a broadcast?

Yes, open a previously live broadcast to view analytics. Please note you will be able to see complete data for live viewership two to three hours after your broadcast ends.

Can I sort or filter my list of broadcasts?

There is a date filter functionality on the top-right of the broadcast list. Use this to specify a desired date range during which broadcasts were created.

What does the “Disable broadcast replay” button do?

This box can be checked at any time. It will prevent replays of a broadcast from being shown both on Twitter and on Periscope. If this box is checked before or during a live broadcast, players will show a gray warning message upon the ending of the broadcast.

Can broadcasts be deleted?

Yes, it is possible to delete a broadcast via the broadcast list. All existing Tweets that include the broadcast will now show error messages upon playback attempt. We recommend deleting all affected Tweets.


Producer: LiveCut


Can I clip my broadcasts created via other products and tools?

 Yes, most broadcasts listed within your account can be clipped using LiveCut. The broadcast list shows all of your broadcasts, regardless of the tools or platforms with which they were made. This includes Media Studio, Periscope, Twitter apps, and products that use the Periscope API.

Are there any restrictions on types of broadcasts that can be clipped via LiveCut?

Currently the only restriction is the length (duration) of your broadcast. At this time we will only allow clipping of broadcasts that are less than 12 hours in length. For those broadcasts that are over 12 hours in length, the Edit in LiveCut button will not be selectable.

Where can I find the clips I’ve created via LiveCut?

 All clips created from a broadcast will be saved and accessible from the LiveCut view of its broadcast. Return to the LiveCut view at any time to Tweet new or previously created clips. Once a clip has been Tweeted, it will then appear within the Media Studio Library.

Why are there black bars on the side of my broadcast in the LiveCut Editor?

We may dynamically place black bars within the LiveCut Editor depending on the size of your browser window. These black bars do not get added to clips created from LiveCut.

Can I privately broadcast, or schedule a broadcast for a future date and time?

Not at this time, but we are exploring ways to make this happen in future releases.

What is the maximum clip length I can create and Tweet?

All Twitter users can create clips up to 140 seconds in length, though some users can be granted access by their Twitter partner manager to allow creation of clips up to 10 minutes in length.

What is the video quality of the clips?

Media Studio transcodes the broadcast to 1280x720. All clips from LiveCut will be created at this same resolution.


Monetization: Sponsorship


Can I share a video for sponsorships without Tweeting?

 No, currently a new Tweet needs to get created each time you want to place a video into a sponsorship program.

I forgot to select the program when Tweeting. Can I link that Tweet to the program manually?

No, you must select the program upon Tweeting. If this is not done, it is recommended that you delete that Tweet and then create a new one associated to the correct program.

I accidentally Tweeted into the wrong program. Can I manually remove that Tweet?

No, you must delete a Tweet if it was incorrectly created.

Can one video be used across multiple programs?

Yes, it is possible to use one video across multiple programs, but it requires creating multiple Tweets — each one linked to different programs.

Why do I not see a program selection dropdown?

Please reach out to your Twitter account manager for more information.


Monetization: In-Stream Video Ads - Setup


How will I know if I’ve been accepted into the program?

Publishers will be notified by email of their acceptance and will see a new Monetization tab in Media Studio. The Amplify Publisher Program Agreement will be displayed the next time the publisher logs into Media Studio, the terms of which are non-negotiable.

How and when do I get paid?

Twitter will pay publishers sixty (60) days after the last day of the calendar month in which the earnings occur. For example, June earnings will be paid at the end of August. Payments are sent automatically and an email notification is sent to the contact name in the payment details. 

Will you send an invoice?

Invoices are not sent, but publishers receive an email when payments are issued. These emails include the publisher account ID, the earnings amount, and the invoice date. The earnings can also be found under the Monetization tab in Media Studio once they are processed. 

How will I know my earnings information ahead of the payment window?

The publisher’s “estimated earnings” are shown in the analytics tab. They are displayed on a two-day delay. All figures are estimates, and there can be deltas between the estimates and the final payment amounts. Please see the partner terms for additional details. 

Why do I have to enter in payment information for each handle? What if I want to get paid as an organization?

Each handle needs to be set up as its own payee. In Media Studio, publishers can assign an admin to the account, who can then use their own credentials to access that handle.

Why haven’t I been paid yet?

There is a $100 USD (or your market’s equivalent) earnings threshold for processing payments. Once a publisher hits this threshold, the payments will be sent.

Who do I contact for payment questions?

If you have any questions regarding the status of any of your open payments, please contact us at

Monetization: In-Stream Video Ads - Publishing


Do I have to opt-in every video?

No, it is the publisher’s choice as to what videos are opted into the program. This selection can be made on a video-by-video basis, or set as defaults in the account settings area under Monetization.

Can I block specific brands or categories from being paired with my videos?

Yes, publishers have the ability to blacklist at both the individual handle level and category level. Advertisers have the same ability to blacklist by handle or category. 

How many content categories should I select to describe my video?

Publishers should be specific and tag their content based on the categories that best describe the video. We allow a maximum of two categories. Advertisers participating in this program are targeting content categories, and overselecting and/or misidentifying content can lead to issues pairing ads with videos or content being inadvertently blacklisted by an advertiser. 

Monetization: In-Stream Video Ads - Broadcasts


Note: This information is only applicable if your Twitter partner manager has enabled the In-Stream Video Ads broadcast monetization feature for your username.

Where will I see earnings for my live broadcasts?

Just as we show estimated earnings for videos within your Library, this data will also be surfaced for broadcasts. Within Media Studio, open a monetized broadcast and click on the Analytics tab to view this information.

Can I monetize a broadcast after it has already ended?

At this time, monetization of broadcasts can only be set during broadcast creation. After that point, it is not possible to enable monetization.

Can replays be monetized?

Yes, both live and replay broadcasts will be monetized as part of the program. As long as a broadcast is monetized at the time of creation, it may run with an advertiser pre-roll while it’s live or while it’s a replay.

Can I set geo-restrictions on my monetized broadcast?

We would recommend only using the content restrictions functionality if it is required for your content. If it’s not, we would suggest not including any restrictions on the broadcast to ensure the best performance within the marketplace.

Please note: All information included in this FAQ and the Media Studio Getting Started Guide is current as of May 2019, but is subject to change as new features and updates are released.