Article

Analytics

Analytics

We know how important it is to track the performance of your efforts on Twitter. There are three methods for viewing video analytics today: directly within the Media Studio Library, using the Video Analytics and Tweet Analytics dashboards, or our new Business Manager (requires whitelisting).

1.

Media Studio: Video Analytics

How to view analytics for a particular video:

Note: Metrics are aggregated by video, not by Tweet. If you have Tweeted the same video multiple times, we add up all metrics across those Tweets within this view.

2.

Media Studio: Broadcast Analytics

How to view analytics for a particular broadcast:

This data only contains viewership information from Twitter. View full aggregate information from Twitter and Periscope via your Periscope dashboard.


Note: Metrics are aggregated by broadcast, not by Tweet. If you have Tweeted the same broadcast multiple times, we add up all metrics across those Tweets within this view.

3.

Video Analytics Dashboard

How to view analytics for your account:

View various type of analytics:

 

  • Top-Level Graph

    Shows data from all videos that have earned views during the set time range (not just those videos Tweeted during that time).
  • Right-side graph

    Shows data from all videos that have earned views during the set time range (not just those videos Tweeted during that time).
  • Content List

    Shows data from all videos that have been Tweeted for the first time during the set time range.

4.

Tweet Analytics Dashboard

How to view Tweet analytics for your account:

View various type of analytics:

 

  • Top-Level Graph

    Shows data from all Tweets that have earned impressions during the set time range (not just those Tweets created during that time).
  • Right-side graph

    Shows data from all Tweets that have earned impressions during the set time range (not just those Tweets created during that time).
  • Content List

    Shows data from all Tweets that have been created for the first time during the set time range. Click on the additional tabs for a more filtered view (Tweets, Top Tweets, Tweets and replies, Promoted).

For more information on how to use the Tweet Activity Dashboard, visit the Twitter Help Center.

5.

Business Manager

How to generate reports with Business Manager:

When to use Twitter Business Manager

Utilize Twitter Business Manager when your organization needs to view analytics and/or manage users across multiple Twitter usernames. Rather than logging into each account individually to view analytics, add, remove, or modify users, use Business Manager to view reports and to make permission and role changes in bulk.


You must be whitelisted to access Business Manager. Please reach out to your Twitter account manager for more information.