Article

Media Studio

4 min Product

An easy-to-use platform to manage, measure, and monetize your Twitter content.

Twitter gives you more than just 280 characters to tell your story. You can use images, GIFs, videos, and live streams using the Media Studio platform. This one-stop shop lets you manage your entire organization’s Twitter content, whether you have one account or 50. Learn how to get the most out of Media Studio with Producer, Monetization, Analytics and Library.

  • Manage
    Manage

    Upload, organize, and publish content across multiple accounts.

  • Measure
    Measure

    Track the performance of all your content in a single place.

  • Monetize
    Monetize

    Drive revenue with In-Stream Video Ads and Sponsorships.

Features & Functionality

Producer

With Producer, it’s easy to make Twitter part of your live video distribution strategy. Launch professionally-produced live broadcasts, promote them before they go live, and cut them into highlight clips in near real-time. 

  • Broadcast self-service, professional live streams
  • Compatible with external encoding hardware or software
  • Plan and promote live broadcasts in advance with broadcast scheduling
  • Create instant highlights from your live streams with LiveCut

Learn more about Producer here.

Library

Media Studio’s library offers a single place for you to upload, organize, and share your videos, GIFs, and images. With metadata fields, it makes your videos easier to discover and follow on Twitter.

The library also simplifies media management on Twitter by providing user roles and permissions that let you compose and schedule both organic and Promoted-only Tweets across teams and accounts.

 

Monetization

Available exclusively to publishers in the Amplify Publisher Program, Media Studio makes it easy to publish and measure the performance of content using two different monetization products:

In-Stream Video Ads
 automatically pair pre-roll from advertisers with premium, brand-safe video content on Twitter. Learn more about In-Stream Video Ads.

In-Stream Video Sponsorships
 offer one-to-one partnerships between publishers and advertisers for live video, video clips, and more. Learn more about In-Stream Video Sponsorships.

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Analytics

Media Studio’s analytics dashboard makes it easy to measure your performance on Twitter, from comprehensive metrics for Tweets and videos to earnings from monetized videos and more.

If your organization has multiple accounts, unified analytics give you a bird’s-eye view of your organization’s activity on Twitter in a format that can be easily exported.

Looking to understand more about what content resonates with your audience and when they’re engaging with video content on Twitter? Use our new Insights tool, Timing is Everything. Learn more about Timing is Everything.

 

Access Media Studio

If you already have a Media Studio account, log in below. If you don’t, reach out to your Twitter partner manager.

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