In-Stream Video Ads for Publishers

1 min Product

A low-friction way for publishers to monetize on Twitter.

Twitter is the fastest way to find out what’s happening in the world, and video is the best way to show it. Today, publishers can post videos of up to 10 minutes with each Tweet. Even better, you can monetize those videos with In-Stream Video Ads.

Available to partners in the Amplify Publisher Program, In-Stream Video Ads automatically pair pre-roll from advertisers with premium, brand-safe video content on Twitter using the tags you’ve chosen for each video. It’s an easy and effective way to drive additional revenue for publishers.

Learn more about the Amplify Publisher Program.

  • Easy monetization
    Easy monetization

    Publishers simply opt-in their video content to participate in the revenue-share program.

  • Flexible settings
    Flexible settings

    Publishers choose which of their videos to monetize and who can advertise against them.

  • Promoted content
    Promoted content

    High-performing videos may be amplified by brands to share content to wider audiences.

Features & Functionality


Intelligent Ad Serving

Choose your own default settings to monetize as many videos as you want, then tag your video content by selecting relevant tags from 15 content categories.

Twitter automatically matches it with advertising partners seeking to align with relevant content to reach their target audiences.

Premium & Global Advertisers

The In-Stream Video Ads program is live in 16 countries around the world with a growing roster of premium brands.

Monthly Payouts

Any brand-safe video can be opted into the program to drive revenue almost instantly, with payouts delivered to publishers on a monthly basis. 

Content Guidelines

To help publishers succeed, we’ve created a brand safety review tool in Media Studio to give you transparency into how we determine whether videos are eligible for monetization.

Learn more about Twitter's brand safety guidelines or visit the Brand Safety Review page in Media Studio.


Cross-Platform Tools

In-Stream Video Ads are integrated into the most popular video publishing tools, whether you use Media Studio or one of our video partners.

Within Media Studio, you can also track the performance of monetized videos using our analytics dashboard.

By the numbers

Premium publishing partners
Content categories