This June, Twitter hosted more than 230 social media managers from the biggest sports leagues, teams, and media companies for a day of learning, networking, and fun at Twitter HQ in San Francisco. Featuring presentations ranging from the upcoming launch of LiveCut to how social media managers can build better relationships with players, attendees at the biggest #SMSports meetup of the year made enough noise on Twitter to get #SportsSummit19 trending on the platform.
Building on the momentum from last year’s inaugural #SportsSummit, the day featured a bevy of Twitter product updates, announcements, best practices, and content insights.
We know that the people who use our products often have more insight to offer about what works and what doesn’t than we do, so we invited representatives from the leagues to share their own insights and stories about their experiences on the platform. With perspectives from the NFL, NBA, MLS, MLB, NHL, and representatives from the collegiate athletics space, our partners were able to share stories about the good, the bad, and the ugly of working on #SportsTwitter.
At Twitter, we take an approach of #CareMore when we talk about our customers and partners, and #SportsSummit19 exemplified that practice in action. Only by proactively listening and learning alongside our partners — rather than just responding to their urgent needs or asking things of them — can we ensure that Twitter is every team’s favorite partner to work with.