Crafting your video strategy on Twitter
4 min Best Practice
As a creator, you’re probably in the process of producing new video content while reading this. Let’s take a look at some strategic ways to publish videos on Twitter. We’ll leave the creative to you.
Video is booming on Twitter. We’ve seen a 95% increase* in daily video views over 18 months. We also know that video consumption and audience behavior are inherently different on Twitter versus other platforms, and your strategy should reflect that. Here are some tips to help you optimize your video content for the Twitter timeline.
Upload your videos directly to Twitter to ensure they autoplay in the timeline. On average, Tweets with native video drive 10X more engagement** than Tweets without video.
Videos in 16:9 and 1:1 aspect ratios will display their entire frames in the timeline with Twitter’s default media cropping. Vertical videos will only display in full when expanded by the viewer.
Aim for :15 - 1:30 video length. Anything under 60 seconds will loop automatically in the timeline. If long-form video is your primary creative output, try teasing that content with cutdown clips on Twitter. Tweets with video previews are 6x more likely*** to be Retweeted than Tweets with photo previews.
The Twitter timeline is fast-paced. Feel free to Tweet videos daily without worrying about follower fatigue. Plus, your content doesn’t always need to be super polished to perform well on Twitter. Front-facing video is having a moment, and all you need is your mobile phone!
Media Studio allows you to add titles, descriptions, and clickable links to your Twitter videos. From here you can also access your Twitter video library, live video production tools, video analytics, and more.
Once you have the technical basics of Twitter video down, you can start experimenting with different posting strategies. Check out these creator Tweets to see some examples.