Using Twitter lists to gain followers for sports
2 min Best Practice
By curating a group of related Twitter accounts into a list, you can increase visibility and gain followers for teams, athletes, beat writers, and more. Combined with the Website Card, Twitter lists provide fans with an easy way to consume Tweets they care about. Learn the best ways to use lists in this how-to article.
TV networks can use lists to promote new show accounts or gain new followers for existing shows. If announcers, presenters, and analysts are also part of the marketing strategy, lists can be used to help grow their followings as well.
Another great way sports networks can utilize lists is by automatically curating related Tweets across multiple accounts into a single consumption experience. This can easily be achieved by linking to the Tweets view under your Twitter list, which creates a single timeline of Tweets from every member on the list.
One could even imagine organizing multiple lists by sport or other topics to appeal to a member’s specific interests.
Sports leagues and organizations can use lists to grow followers for team and secondary accounts. Create a Twitter list containing all of your team or secondary accounts and then share with followers using a Website Card. This will give fans of your league one-tap access to find and follow their favorite teams.
The list can also be used to combine all of the Tweets into a single consumption experience. This can easily be achieved by linking to the Tweets view under your Twitter list, which displays all Tweets by users on the list into a single, easy-to-consume timeline.
Lists can be used by teams to give fans an insider view of athletes and coaches, allowing them to follow all of their favorite players with just a few taps. Including accounts for local beat writers or media members lets fans keep up to date with the latest team news.