How to use video Q&As to promote your next movie
1 min Best Practice
Nothing breaks down barriers between celebrities and their fans like a conversation on Twitter. Hosting video Q&As is easy to do, and gets fans excited and talking about your upcoming release. It’s also a great way to get them comfortable using hashtags in their Tweets.
Remember to promote the session again right before it starts, to spark more interest and get those last few questions submitted.
Kicking off the session with a video increases engagement and reminds fans this is going to be a real- time Q&A session. Be sure to remind your followers which hashtag you want them to use.
Involving multiple personalities and using each person’s account to host the Q&A increases the number of potential followers for each session. Double the fans, double the engagement.
Encourage your colleagues to participate in your Q&As, and do the same for theirs. It’s always fun when celebrity friends and co-stars weigh in on the session.
Be sure to wrap up the session and thank all your fans for participating. This offers another opportunity to promote your upcoming release.