How to promote your new music video on Twitter
3 min Best Practice
To maximize viewership of your video, you need to get your fans informed, involved, and inspired. That can include everything from sharing sneak peeks of the video to hosting a contest where fans can actually take part in the creative process.
Crowdsourcing the talent for your video is an excellent way to create buzz around your project while also involving your fans — like when Janet Jackson used Twitter to recruit dancers for her next production.
Using Twitter’s Instant Unlock card, you can entice followers to click a link inside your Tweet to gain access to new and exclusive content. This can help to gamify your Tweets, increasing their viral potential. Check out this example from @xtina.
Giving your fans 24 hours notice before your video goes live lets them spread the word to their friends, taking full advantage of Twitter’s viral nature.
A variation on the GIF is to create an endlessly looping clip from your video shoot. In this example, the clip also plays in reverse to change it up!
Another clever way to tease your fans is to Tweet out still images from the video with the corresponding song lyrics — like postcards sent from a long-distant friend.
Combine a sneak peek with a link to the full video, so fans who like what they see can click through to watch the whole thing.
I needed to make a video for New Light but nobody could agree on a budget. (MUSIC INDUSTRY amirite?) So I went to a place downtown and made this with a company that usually does birthday and Bar Mitzvah videos. Link: https://t.co/L0ZnOdqANz pic.twitter.com/uqRkhQZTnO— John Mayer (@JohnMayer) May 24, 2018