How to promote an album release
2 min Best Practice
A simple text-based Tweet is still an incredibly powerful and efficient way to update fans about your creative process.
When sharing ways to purchase your album, include the album cover artwork. It is a great way to insert your new album into your fan’s timeline.
When the big day arrives, share the good news with the world. This is an excellent time to do something special for your fans -- like creating a video compilation that offers clues on what to expect from the full album.
Prior to the release of the album, use threads to reveal the track listing along with background information on each song (the inspiration, influences, stories from the studio, or other behind-the-scenes factoids). If you’re going on tour, share video clips from behind the scenes in a thread.
Pro tip: Tweet the tracklisting on the same day that album pre-sale goes live; include a link to your preferred digital service provider.
See Tweet thread here.