How to live-Tweet your game
3 min Best Practice
3 min Best Practice
Tweeting while the game is on is expected from almost all sports accounts, but if you’re not selective about what you say, your timeline can quickly become dull and repetitive.
With careful preparation and the right Twitter tools, your timeline can be as gripping as the game itself.
In-game live Tweeting can lead to some of the most important moments for fans. But Tweet strategy has shifted dramatically overthe years, as video and media-forward Tweets continue to garner the lion’s share of engagements.
The days of Tweeting score updates every 30 seconds are long-gone. We can’t stress this enough: Avoid treating your account as a score ticker. It’s fine to update fans on the flow of the game—including scores and other big moments—but it’s a mistake to showcase every score, shot, and individual moment. That leads to timeline clutter: too many Tweets in too short a time span, offering little of relevance to your followers.
Instead, treat in-game Tweeting as an opportunity to showcase the game’s most important moments. Focus on unique and engaging content—namely, less text and more images, GIFs, and videos. Of course, it’s difficult to wrangle images and videos while the action is ongoing. That’s why careful preparation is crucial.
Sharing in-game video highlights is clearly a no-brainer. But it also helps if you’ve got pre-prepared GIFs and short-form video on the bench, ready to come in when your timeline needs a boost. The goal is to let your team’s followers feel like they’ve got a courtside seat, not trapped in the nosebleed section.
Keep these tips in mind when drawing up your Twitter game plan:
The #RoadToOmaha, basketball edition. #ClemsonGRIT pic.twitter.com/QCOg2EdFNC
— Clemson Men's Basketball (@ClemsonMBB) 21 maart 2018
Isaiah Pryor JETS into the backfield! It's our 4th sack of the game and 11 TFL overall. #GoBucks #BeatUNLV pic.twitter.com/rbIz2i7M1O
— Ohio State Football (@OhioStateFB) 23 september 2017
Homer(un). pic.twitter.com/w3qVykjc7C
— Canes Football (@CanesFootball) 21 oktober 2017
Kyle Love sacks Trubisky #CARvsCHI pic.twitter.com/XwjjPcWU6k
— Carolina Panthers (@Panthers) 22 oktober 2017
— Michigan Men's Basketball (@umichbball) 23 maart 2018
Sixth rushing touchdown of the season for Travis Etienne -- three of those have been on 50+ yard runs.
— Clemson Football (@ClemsonFB) 14 oktober 2017
Clemson 24, Cuse 24#BeatCuse 🐅🐾 pic.twitter.com/1BVfwy1AY4
HALFTIME#KStateMBB 33
— K-State Men's Basketball (@KStateMBB) March 23, 2018
Kentucky 29
Sneed w/ 9 Pts (3-7 FG), 6 Rebs pic.twitter.com/jrtRrFyvvI
Halftime in H-Town! #RunAsOne 🚀 pic.twitter.com/NMKng3V7D5
— Houston Rockets (@HoustonRockets) March 23, 2018
After all that, we're down by four at halftime. #Sweet16 pic.twitter.com/5XVS2B2qpC
— Kentucky Basketball (@KentuckyMBB) 23 maart 2018
Final Possession: A Scenario Thread pic.twitter.com/0UNUeZTRxk
— Sacramento Kings (@SacramentoKings) 25 juli 2017
Tucker gets another tip-in to extend the lead to 8!
— Houston Rockets (@HoustonRockets) 23 maart 2018
21.4 left in OT.