How to go behind the scenes with athletes and other sports personalities
1 min Best Practice
Your brand extends far beyond competition, and Twitter offers an incredible opportunity to tell your own narrative in real time. What motivates you? What frustrates you? What do you like to do when you’re not playing? Twitter lets you show the world what you’re like when the game is over.
Sharing your everyday routines, experiences, and spontaneous commentary gives fans a glimpse behind the scenes, allowing them to relate to you on a personal level.
Here are a few #protips:
So how do you let fans into your world?
It’s amazing how spoiled we are. When JR Smith drained that I said “wow.” Would have screamed at my TV if that happened in 1996.— Darren Rovell (@darrenrovell) April 23, 2018