How to encourage viewers to tune into your show or network
2 min Best Practice
During breaking news, major sporting events, and entertainment spectacles, Twitter and TV go hand in hand.
Surveys have shown that more than 70 percent of self-professed ‘superfans’ of TV shows use Twitter to enhance their viewing experience, whether they’re watching video clips, Tweeting their thoughts after each episode, or following hashtags to keep up with what other fans are saying.
Here are some ways to help drive viewers to your show or network on Twitter:
Prominently display the hashtag for the show on-air and prepare lower third graphics for usernames for hosts and guests ahead of time. Display relevant Tweets on the air during segments and encourage people to follow your show’s handle on-air. Add hashtags and usernames to the script and within graphics too.
Join the real-time conversation around breaking news by live-Tweeting a story or event you’re covering to drive more viewers to your show.