A good sports story idea can include:

• The key turning point or defining moment of the game, such as a specific play or incident
• Athletes using the platform to connect with competitors or fans, engage with news or politics, or do something fans can relate to
• Behind-the-scenes content
• Big names, unusual circumstances or highlights, emotional or funny breakouts

 

The best media to use for sports Moments may include:

• Tweets generated by athletes, leagues, or teams themselves
• Reaction, commentary, and analysis from experts and fans
• Native content taken directly from the source, whether highlights, fan reaction, or behind-the-scenes action
• Short video clips from the copyright holder that are available in all the markets you plan to target
• Fan reaction videos and GIFs; the shorter the better

 

A good sports Moment:

• Speaks the language of die-hard fans but also makes sense to more casual observers 
• Provides context for obscure references and clarification depending on region
• Makes sporting events accessible to a wider audience, for example, through memes or hilarious commentary 
• Features the key play or event on the cover as well as early in the Moment

 

Good sports Moments titles, descriptions, and covers:

• Highlight the key athlete or play
• Present the most relevant details clearly and concisely, whether that’s the team, the athlete, or incident
• Reflect the tone of the Moment, whether it’s news, highlights, a humorous incident, or something fans can relate to