Using Moments to share breaking news
2 min Best Practice
Great news Moments can be any number of things – a series of Tweets from reporters on the scene of a breaking story, deep background that fills readers in on the context of a big event, reactions from the community or the world, and so on. But all have key things in common.
The best Tweets included in news Moments:
A good news Moment:
Good news Moments titles, descriptions, and covers:
There are several genres of Moments news organizations can employ. They include:
Breaking news, which offer continually refreshed updates on how a story is unfolding.
Breakouts that take a minor or overlooked part of the narrative and expand upon it.
Explainers, which help unpack complex ideas, go in-depth with subject matter experts, or share personal experiences with the story.
Moments that highlight shared and often emotional experiences among the people impacted by a story.
Exclusives, which provide access to scoops or perspectives no other news organization has.
Personal narratives, which are often threads that add one person’s insight or context to a familiar story or experience.
Roundups that summarize a widely reported event or story in an easily digestible way.