The Twitter Timeline Ads Program: FAQ
4 min Product
The Twitter Timeline Ads Program is the first ad program that allows publishers to offer real-time content to their audiences and drive incremental revenue with targeted ads on syndicated Twitter Timelines that are embedded directly on the publisher’s site. Twitter will serve ads into Timeline embeds for domains that have opted into and have been accepted into the program, enabling publishers to earn money.
You can apply to participate in the pilot of this program at this link. You can submit multiple sites at the same time. This program is only accepting US publishers at this time.
You will be notified by email of your acceptance and next steps.
Approved accounts will have to abide by our content guidelines and agree to the program's terms and conditions.
Twitter will automatically serve ads into existing Timeline embeds for domains that have opted into and have been accepted into the program. If you would like to create more Timelines for your site, go to here.
You must agree to the program’s terms and conditions and provide Twitter with payment details so that your earnings can be paid out.
Ads will appear between the 1st and 2nd Tweets, the 7th and 8th Tweets, the 13th and 14th Tweets, and the 19th and 20th Tweets in a Timeline embed.
Yes, at this time, if a domain is whitelisted, all embedded Twitter Timelines have the potential to have ads served in them.
Yes, you can opt out of this program by emailing firstname.lastname@example.org. Please note it will take up to 14 days for these changes to take effect.
Twitter will provide you with access to a real-time dashboard where performance and earnings can be monitored.
Please reach out to email@example.com for assistance.
This program provides a way for publishers to earn money from their Twitter Timeline embeds. Twitter will automatically serve ads into existing Timeline embeds for domains that have been accepted into the program. The ads are created and paid for by advertisers who want to promote their products. By opting into the Twitter Timeline Ads Program, publishers can show your audience relevant and engaging ads inside high-quality, real-time content on their sites.
The Timeline Ads Program sign-up and the activation process have several steps. Follow each step below to get your site fully onboarded:
No, participation is free. Our ad revenue share model means publishers get a cut of revenue when ads are displayed in Twitter Timeline embeds for domains that have opted into the program. Publishers receive a percentage of the revenue recognized by Twitter in connection with the service.
To ensure that ads continue to deliver a positive user experience, we have created requirements around minimum pixels for Timeline embed sizes. Ads won’t appear in any Timeline embeds that fall outside of the minimum sizes below.
The Interactive Advertising Bureau (IAB) ads.txt project is the latest initiative aimed at improving transparency in programmatic advertising by allowing publishers to declare who is authorized to sell their inventory.
Adoption is highly recommended as it helps to prevent domain spoofing and the unauthorized sale of inventory by providing a simple way for demand-side platforms (DSPs) to check if inventory from a particular source has been authorized for sale by the domain owner. We recommend that you add all authorized sellers to your ads.txt file to avoid any issues with DSP crawlers.
It’s also important to understand that revenue performance can be negatively affected as many DSPs will not purchase from sources where either no ads.txt file is present, or from sources that are not listed in a domain’s ads.txt file.
Once you agree to our terms and conditions and Timeline embed sizing requirements are met, Twitter will automatically begin serving ads within the Timeline embeds on the publisher’s site.
Twitter prohibits the promotion of products or services in the following categories:
See more information on Twitter’s Ads Policies.
If you would like to block a particular ad category or advertiser from running in Timeline embeds on your site, in addition to the list above, please email firstname.lastname@example.org.
First, make sure that your Timeline embeds are the correct size. Ads won’t appear in any Timeline embeds that fall outside of the minimum dimensions. The minimum Timeline embed width is 300 pixels. The minimum Timeline embed height is 700 pixels. If you still do not see any ads after adjusting your embed size, please reach out to email@example.com.
Three preconfigured reports are available in your Twitter Timeline Ads dashboard. You also have the ability to create, save, and schedule customized reports containing the metrics available from your preconfigured suite of reports. Available preconfigured reports are:
Daily and monthly reporting data can go back up to 14 months, and hourly reporting data can go back for two months.
Approved publishers will receive an email with login credentials to activate their account. This login will also give publishers access to the Timeline Ads Program dashboard that will provide real-time access to analytics and revenue generated through this program.
Please email firstname.lastname@example.org if you would like additional logins created for your team. Please include your colleagues’ first name, last name, and email address.
From your Twitter Timeline Ads Program dashboard account login page, simply click on the “Forgot Your Password” link, and on the next screen, you will be prompted to enter your username. A reset password email will be automatically sent to you. Please click on the link from that email to reset your password. For security purposes, the link will expire after one-time use or after 24 hours.
Once you register and accept our terms and conditions, you will receive an email with steps on where to provide payment info. The publisher must be based in the US and payments can only be made to US banking entities at this time. All earnings distributions will be paid out in USD currency.
You will need to submit a W-9 and enter your tax information for validation. The name entered must exactly match what the IRS has on file (for example, Inc. versus Incorporated).
Twitter will remit payment to you sixty (60) days after the last day of the calendar month in which the earnings occur. For example, June earnings will be paid at the end of August. Payments are sent automatically and an email notification is sent to the contact name in the payment details.
Estimated earnings are available in the Timeline Ads Program dashboard. Please remember that these earnings are estimates and there may be deltas between the estimates and the final payments amounts. Twitter will provide approved publishers with access to this dashboard once they opt into the program.
A minimum $100 USD in accruals must be met for payments to be processed, as defined in your Timeline Ads Program agreement. If accruals do not meet the minimum, the payment will carry over to the next month, and/or released once $100 USD is reached.
Publishers can be paid by ACH or by wire transfer. This selection is made during the payment setup process.
Invoices are not sent. Publishers receive an email when the payments are issued. The emails include the publisher account ID, the earnings amount, and the invoice date.
The earnings will show the net revenue to publishers.
The publisher who has access to the handle credentials. The payment information is masked once entered and we use a third-party processor for the payments. The Twitter finance operations team that oversees the payments will have views into the payees to support the business process.
If you have any questions regarding the status of any of your open payments, please contact us at email@example.com.
Please reach out to firstname.lastname@example.org for assistance.