A good entertainment story idea can include:

• Celebrity news, such as new trailer releases or casting announcements
• Entertainers engaging their fanbase, using their voices to spotlight social issues, or doing things ordinary fans can relate to
• “Only on Twitter” conversations about a film or series, or funny memes
• Reactions from fans and people directly affected by the story, whether from long-running fandom or a personal connection to what’s being discussed 
• A diverse array of people and topics, including celebrities with a huge social media presence, such as YouTube stars and breakout actors and musicians

 

The best Tweets included in entertainment Moments:

• Come from the key players
• Are highly engaged with interesting replies
• Offer a variety of media, including native video
• Respect privacy and copyright

 

A good entertainment Moment:

• Shares diverse reactions and views from the key players, fans, and critics
• Respects the fans and warns them if there are spoilers ahead 
• Speaks in the language of the fans but doesn’t alienate those who are new to the topic
• Never includes personal attacks

 

Good entertainment Moments titles, descriptions, and covers are:

• Creative and conversational
• Free from spoilers
• An engaging summary of keywords that explain the story and share interesting details or reactions