Amplify Sponsorships
Monetize premium video through direct sales.
With hundreds of premium media partners across sports, news, and entertainment, Amplify Sponsorships are the best way to amplify and monetize your most premium content on X, including live video, video clips, and other storytelling formats like Sponsored Moments.
Sponsorships are the best way to drive meaningful reach and revenue for your brand and deliver premium alignment for advertisers who want to reach your audience.
Learn more about whether you qualify for Amplify Sponsorships.
Drive revenue
Industry-leading revenue sharing delivers real value to publishers.
Grow distribution
Advertisers amplify your content across X via Promoted Posts.
Features & functionality
Premium video
Develop a premium video package that brings your storytelling expertise to life through a combination of live video and video clips.
Exclusive sponsorship
One-to-one sponsorships pair your video content with pre-roll from exclusive advertisers as well as more customized branding opportunities.
Relevant storytelling
The most successful sponsorships leverage publisher content and ad creative that aligns around a unified theme.
Innovative formats
Add different layers of storytelling to your Sponsorship on X with Moments, Auto-Reply Campaigns, or Sponsored Q&A to engage more deeply with audiences.
Content Promotion
The full value of the sponsorship is invested in Promoted Posts to connect publisher content with new audiences across X.
How Amplify Sponsorships Work
01
Join X’s Amplify Publisher Program.
02
Develop a content package with X.
03
Bring the sponsorship to life with an advertising partner.
