Faced with long evenings at home, the COVID-19 life has us all watching more TV than ever. And while we might usually invite family and friends over to watch, now it’s Twitter bringing us together to discuss the funniest moments and most shocking eliminations. In fact, watching TV is ranked the #1 lockdown activity by UK Twitter users, with March 2020 seeing 73% watching more TV and films than before the pandemic.¹
The biggest question? What to watch next. Twitter conversation around TV recommendations has risen four times over² since the start of the pandemic. As TV production remains challenging, this presents a great opportunity for networks to frame their social media content around discovery, remarketing classic shows. Time to plumb your back catalogue for binge-watch potential...
For old and new shows alike, comfort viewing is the flavor of the month. Tweeting about TV is a similarly feel-good experience, with over 58% surveyed saying that Twitter has a positive impact on their TV-viewing experience.³
While so many of us are in front of the box at once, when a new show takes flight it really soars. From “I May Destroy You” to frilly period drama “Bridgerton” — Netflix’s biggest ever launch — we are watching together, with 63% of those surveyed using Twitter to see what other TV fans have to say.
So how can you turn these insights into more eyes on your shows? Read on for practical ways to supercharge your social output.