One to two days ahead of time, send out an announcement Tweet to let people know you’ll be taking their questions. In your announcement Tweet include:
• Topic: It sounds obvious, but don’t forget to include the topic you want to answer questions about. Be specific.
• Instructions: Give a clear call to action on how to submit a question. Should they include a hashtag or reply to the Tweet? Pro tip: If you use a hashtag, make it specific and double-check it’s not being misused. For example, use #AskCyndi instead of #AskMeAnything.
• Timing: Let your audience know when you’ll return to answer their questions.
• Media: Include an image, GIF, or video within the Tweet to make it more engaging, and more likely to stand out on the timeline.