As a creator, you’re probably in the process of producing new video content while reading this. Let’s take a look at some strategic ways to publish videos on Twitter. We’ll leave the creative to you.
Video is booming on Twitter. We’ve seen a 95% increase* in daily video views over 18 months. We also know that video consumption and audience behavior are inherently different on Twitter versus other platforms, and your strategy should reflect that. Here are some tips to help you optimize your video content for the Twitter timeline.