Journalists can make the most out of Twitter by engaging with their audiences to grow their followers.
Twitter is a window into what’s happening in the world, which is why some of the most active Twitter accounts belong to journalists. News often breaks first on Twitter, and everyone from national media outlets to reporters on the ground often use Twitter to update the public on developing stories.
Unlike with a traditional TV broadcast or newspaper article, however, the public can take an active role in a story by replying directly to journalists on Twitter. People are more likely to reply to journalists who are willing to engage with them by replying, Retweeting, answering questions, or soliciting news tips. That, in turn, increases a reporter’s followers and drives more interest and trust in the journalist’s work.