How Twitter viewers differ from TV viewers
5 min Case Study
In the past, people typically watched red carpet and marquee events on TV and discussed it over the water cooler – but now, they’re also watching on Twitter (among other places) and participating in the conversations happening on the platform at the same time.
To understand what this shift means for publishers, we partnered with Publicis Media on a Twitter-sponsored study to compare viewer demographics and behavior between people watching the red carpet events for the GRAMMYs and Oscars live on TV, and those watching a live broadcast directly on Twitter.
What we learned offers great insights for any publisher sharing live video, providing a clearer view of what makes the Twitter audience both unique and impactful.
Two groups of respondents, prompted viewers and natural viewers were recruited through Kantar Millward Brown.