In an effort to provide our publishers with more actionable data to help them improve their performance on Twitter, we've been busy working on a new set of Publisher Insights tools that will live within Media Studio. After months of work we’re excited to announce the launch of our first new Insights tool — Timing is Everything.
Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video, as seen in the image above. This data highlights the best time(s) to Tweet video content with an aim to maximize engagement, conversation, and viewership.
It’s important to note that the chart on the page doesn't show when your organic followers are watching your videos; instead, in the aggregate, it shows when people on Twitter are generally watching any video on Twitter.
We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy.
Is the most engaging time to post after hours or at a time when you won't be able to post yourself? No problem — it’s easy to reach your audience whenever you need to by scheduling Tweets directly from the Insights page.
Ready to get started with Timing is Everything? Here’s how:
- Go to the Analytics dropdown menu within Media Studio and select Insights.
- Study the graph to understand when your audience is online.
- Experiment with Tweets, or scheduled Tweets, during the times of day that have the highest engagement.