Here’s What’s Happening on Twitter for Super Bowl 52

Events

Here’s What’s Happening on Twitter for Super Bowl 52

By TJ Adeshola
Tuesday, 30 January 2018

Super Bowl week is finally here!

The @NFL’s ultimate prize is up for grabs on Sunday when the New England Patriots (@Patriots) and Philadelphia Eagles (@Eagles) meet for what should be a thrilling Super Bowl.

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No matter where you are or who you are rooting for, consider Twitter and Periscope your home for all things #SB52!

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Join the conversation
The best and fastest way to join the live Super Bowl conversation and connect directly with the teams and fellow fans is to Tweet with, and search for, #SuperBowl and #SB52.

To help bring #SB52 Tweets to life, Twitter and the @NFL have partnered on special Super Bowl emojis. Fans can Tweet with these hashtags (#SuperBowl, #SB52, #SBLII, #GoPats, #NotDone, #Eagles and #FlyEaglesFly) to bring color to their Super Bowl Tweets.

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In case you miss some of the most important #SB52 Tweets, be sure to check out Twitter Moments by clicking the Explore tab on Twitter. From now through the game, there will be followable Moments about the Super Bowl, full of all the great content and stories unfolding during and around the game.

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Periscope is also getting in the game, enabling popular hashtags that trigger a flurry of NFL team-themed custom hearts. These will float up to the top of the screen alongside the traditional hearts and are enabled by including any of the following hashtags in the title of the broadcast: #GoPats, #NotDone, #Eagles and #FlyEaglesFly.

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Follow the @Patriots
Patriots fans should follow @Patriots and Tweet with #GoPats and #NotDone. You can find New England players on Twitter — like @RobGronkowski, @DannyAmendola and @brandincooks — on this Twitter list.

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Follow the @Eagles
@Eagles is your source for all things Philadelphia and you can join the convo with #Eagles and #FlyEaglesFly. Follow Philadelphia players — such as @MalcolmJenkins and @NFoles_9 — on this list.

And keep a close eye on Eagles running back Jay Ajayi (@JayTrain). This season he became the first NFL player to have his own Twitter emoji globally. Fans are able to unlock a special emoji of Ajayi, simply by including #JayTrain in their Tweets.

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Twitter Lounge + Studio at Radio Row
Twitter will have a custom build out on Radio Row at Mall of America. Twitter will be shooting short form videos and creating custom content with NFL players, NFL Legends and celebrities during Super Bowl week.

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Keep an eye on @TwitterSports, @NFL, and the Twitter handles of @Eagles and @Patriots stars throughout the week for all-new content.

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Super Bowl Live Streaming
#NFLBlitz
#NFLBlitz, a 30-minute live show on Twitter produced by NFL Media, will be live streamed from Radio Row at Mall of America in Minnesota leading up to Super Bowl LII.

Hosted by NFL Network's Marc Istook (@MarcIstook) and Erin Coscarelli (@erincoscarelli), #NFLBlitz covers breaking news, game highlights, key storylines, fantasy projections, team power rankings and pre-game updates, all while incorporating fun, entertaining and engaging Twitter content as the NFL conversation unfolds live on the platform each day. Throughout the show, Istook and Coscarelli highlight top NFL trends based on social metrics, data and buzz, as well as incorporate fan reaction and opinion through Twitter.

#NFLBlitz will have a special schedule the week of Super Bowl and is available at NFL.twitter.com and via @NFL.

  • Wednesday, January 31 at 7:00 PM ET (Radio Row at Mall of America)
  • Thursday, February 1 at 7:00 PM ET (Radio Row at Mall of America)
  • Friday, February 2 at 7:00 PM ET (Radio Row at Mall of America)
  • Saturday, February 3 at 4:30 PM ET (NFL Honors Red Carpet)
  • Sunday, February 4 at 1:30 PM ET (U.S. Bank Stadium)

ESPN Double Coverage
@ESPN is presenting a special three-day live-streaming show on Twitter, featuring ESPN’s Katie Nolan (@katienolan) and Mike Golic Jr. (@MGolicJR57). The “Double Coverage” special will stream on Twitter Wednesday, Thursday and Friday of Super Bowl week, starting at 4 p.m. ET — live from Minneapolis. The live stream can be found at live.twitter.com/ESPN or via @ESPN.

Patriots #NotDone Network
The @Patriots launched the Not Done Network, a 24-hour video stream from Mall of America in Minnesota, to provide access to Patriot fans around the world who want to share in the excitement of Super Bowl week.

The Not Done Network is hosted by Molly McGrath (@MollyAMcGrath) and Jay Crawford (@JaycrawfordCLE), who will guide each day’s content flow, which will include in-studio guests and live reports throughout the Twin Cities. The coverage will kicked off with the Patriots send-off rally from Gillette Stadium and will end with a live production of the team’s flagship show, Patriots All Access, on Saturday.

The Not Done Network is available at live.twitter.com/NotDone or via @Patriots.

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Halftime
The @Pepsi Super Bowl Halftime Show is always one of the most-Tweeted moments of the big game. This year’s #PepsiHalftime performance will be headlined by Justin Timberlake (@jtimberlake).

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Some additional artist accounts to follow ahead of the big game are P!NK (@Pink), who will sing the national anthem, and Leslie Odom, Jr. (@leslieodomjr), who will sing America the Beautiful, prior to kickoff.

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#BrandBowl
We all know that the Super Bowl isn’t just about the game, but also about the creative ads in between the big plays and touchdowns.  That’s why we are kicking off the first-ever #BrandBowl - Twitter’s official competition and service to honor the best-in-class campaigns as played out on Twitter.

In addition to honoring winning brands with various prizes, fans will also be able to Retweet a Tweet from @TwitterMKTG to be notified when new spots air in real-time during the game, so they don’t miss a thing throughout the game. You can read more about #BrandBowl52 here.

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Super Bowl Twitter Data
After the @Ealges and @Patriots officially clinched their berths in Super Bowl 52, fans have been Tweeting about the two teams in anticipation for the big game.

Here’s who fans around the country are talking about most ahead of the Super Bowl.

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Everyone loves quarterbacks… so the team at Twitter took a look at the emojis most frequently appearing in Tweets mentioning the Super Bowl starting QBs.

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The Super Bowl is always sure to provide some epic moments. But before we get too far ahead, here’s a look back at the top @Eagles and @Patriots moments of the season.

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Enjoy the Super Bowl… and remember to check back here after the game when we recap how the game played out on the field and, of course, on Twitter!

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