Five tips for success with In-Stream Video Ads
2 min Best Practice
In-Stream Video Ads are the easiest way to monetize your video content on Twitter. We automatically pair pre-roll from advertisers with premium, brand-safe video content to drive revenue for publishers.
To get the most out of the program, follow these five pro tips.
Create and publish video that your followers know only you can deliver. The types of content that perform best with In-Stream Video Ads include:
Brands demand relevant content for their advertising. In-Stream Video Ads uses tags to make sure we’re pairing the right pre-roll with the right content, so accurate tagging is key. (In other words, tag sports content as “sports” and not “music,” for example.)
Twitter reserves the right to remove content from the program and demonetize a video if it is improperly tagged.
In addition to tagging videos accurately, make sure only brand-safe videos have been opted into the In-Stream Video Ads program. What’s safe for your organic strategy may not always be safe for monetization, so only monetize videos that meet our brand safety guidelines.
We have a three-strike system to enforce our content guidelines. When in doubt, we recommend taking a conservative approach to deciding which of your videos is brand safe.