Best Practices

General
Q&A

Twitter Q&A

How to get the most out of your organized discussions on Twitter.
Breaking News

Break news on Twitter

Twitter is live, public and conversational, which means news can reach broad audiences immediately.
Promote Content

Using hashtags

Everything you need to know about hashtags.
Live Tweet

Tweet in the moment

Live-tweeting as an event unfolds drives engagement on Twitter.
Engage Followers

Twitter voting

Set up a poll and engage your followers by having them vote on Twitter.
Engage Followers

Tweeting behind-the-scenes

Share media and connect with fans by showing them what goes on behind the scenes.
Conversations

High-profile Twitter chat

A conversation between two high-profile Twitter users.
Engage Followers

How to engage followers

Drive the conversation and create connections with other users.
Promote Content

Integrate Twitter into your products

Add the conversation to your web site.
Essentials

Twitter analytics

How to measure success on Twitter.
Twitter Products

Pro tips for using Vine

Some tips to help you produce the most creative, beautiful Vine videos of your own.
Promote Content

Using collections

Curate a timeline of Tweets around the moment of your choice.
Promote Content

Use embedded Tweets

Convey breaking reactions from readers on your site with embedded Tweets.
Essentials

Filtering notifications and mentions for verified users

Options to help verified users better monitor and engage with others on Twitter.
Live Tweet

Live-tweeting historical events

Just because an event happened in the past doesn’t mean you can’t live-tweet it in the present.
Q&A

Twitter Q&A: Engage fans at big events

Plan an enhanced Q&A around your big event.
Television
Promote Content

Using hashtags for TV

Twitter offers co-viewing experience during live TV.
Engage Followers

Tweeting behind-the-scenes content: TV

Share special content and give unique access.
Conversations

High-profile Twitter chat: TV

Engage with other prominent stars on Twitter to broaden your fanbase.
Promote Content

Photos for TV

Tease finales, promote spinoffs, give behind-the-scenes glimpses and more by tweeting photos.
Live Tweet

Live-tweet a TV show

Create interest in a show by having producers and stars live-tweet.
Engage Followers

A call to action

How to maximize your time in the spotlight with a call to action on air, leading up to, and after, an event.
Live Tweet

Live-tweet during an award show

Give TV fans the interactive experience they crave during the year’s biggest awards shows.
Essentials

Setting up your profile: TV

Setting up your account and devising a content strategy.
Engage Followers

Define your voice in TV

Share things about yourself, show who you are and display your voice to the world.
Conversations

Interact with TV fans

You don’t have to set up a Q&A to chat with your fans — just take some time to reply to their Tweets.
Q&A

Twitter TV Q&A

Hosting a Twitter Q&A is a great way to connect with fans.
Promote Content

Integrate Twitter into your TV programming

Take your TV and Twitter integrations to the next level.
Engage Followers

TV account takeover

Have stars or celebrities take over an account to hold a Q&A or live-tweet your show.
Essentials

TV: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Government
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Promote Content

Using photos in government Tweets

Share media to stimulate activity.
Live Tweet

Why live-tweeting is important for government officials

Twitter gives politicians and their aides the ability to provide updates or opinions in real time.
Engage Followers

Using Twitter to facilitate policy change

Twitter enables government officials and politicians to comment on news, engage with others in real-time.
Engage Followers

Tweeting behind-the-scenes content: Government

Open the meetings’ closed doors.
Conversations

High-profile chat

Provide incredible access to the lives and thinking of politicians and other public figures involved in government.
Twitter Products

Twitter Alerts

Twitter alerts provide vital information to the public during fast-moving situations or emergencies.
Essentials

Setting up your profile: Government

Setting up your account and devising a content strategy.
Conversations

Interact with constituents and voters

You don’t have to set up a Q&A to chat with constituents — just take some time to reply to their Tweets.
Engage Followers

Define your voice in government

Share things about yourself, show who you are and display your voice to the world.
Engage Followers

Tweeting a call to action in government

Encourage followers to retweet a post to show support or spread awareness for someone or something.
Q&A

Twitter Q&A: Government

A Twitter Q&A is a great way for government leaders and officials to connect with constituents and voters.
Engage Followers

Twitter diplomacy

Those involved in the historic Iran nuclear agreement told the story on Twitter.
Engage Followers

Politicians talking about sports, news, TV and more

Twitter gives politicians a platform to connect with the public about non-political things, be it sports or the latest buzzworthy news item.
Essentials

Government & Politics: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Conversations

Vine for politicians

For politicians and government officials, turn Vine into a six-second spin room.
Sports
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Engage Followers

Tweeting behind-the-scenes content: Sports

Give fans a glimpse of life away from the court or playing field.
Live Tweet

Live-tweet during sporting events

Share pictures, take fans behind the scenes and use hashtags to drive the social conversation.
Engage Followers

Sports account takeover

Have players or celebrities take over an account and live-tweet a game or event.
Promote Content

Use embedded Tweets

Convey breaking reactions from readers on your site with embedded Tweets.
Promote Content

Integrate Twitter into your sports programming

Feature hashtags and Tweets on air to improve engagement, increase followers and drive tune-in.
Engage Followers

Twitter polling for sports

Ask fans to predict the winner of a game, vote for the MVP and more in Twitter polls.
Q&A

Twitter Q&A: Engage fans at big events

Plan an enhanced Q&A around your big event.
Essentials

Sports: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Promote Content

Using hashtags for sports

Introduce a hashtag or fine one that’s already being used, such as #TeamvsTeam for games.
Engage Followers

Managing a team account

Twitter is a valuable tool to connect with fans, announce special events, comment in real time and so much more.

Players

Essentials

Twitter for athletes

Engage with teammates and friends, talk to fans and more on Twitter.
Conversations

High-profile Twitter chat: Sports

Broaden your audience by engaging with other big-time athletes or celebrities.
Promote Content

Share photos with sports fans

Provide an inside look at life as an athlete by tweeting photos.
Conversations

Interact with sports fans

Whether it’s questions, answers or comments, chatting with your fans is fun for you and them.
Live Tweet

Live-tweeting for athletes

Whether watching a different sports or at home viewing on old classic, athletes can live-tweet games.

Sports Journalists

Essentials

Twitter for sports journalists

Tips for reporting sports news on Twitter.
News
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Promote Content

Choosing the right hashtag

How to make your Tweets a part of the larger conversation.
Twitter Products

Top tips for using TweetDeck filters

Ways to help you organize and manage your Tweets.
Promote Content

Using photos for news

Engage readers and bring a story to life by tweeting photos.
Breaking News

Techniques for covering breaking news events

Twitter gives journalists an unprecedented ability to deliver news to their followers as developments unfold.
Conversations

High-profile Twitter chat: News

Engaging with other prominent people on Twitter is a great way to reach a broader audience.
Twitter Products

Using lists in TweetDeck

Take advantage of the powerful Twitter tracking tool TweetDeck with these tips.
Promote Content

Use embedded Tweets

Convey breaking reactions from readers on your site with embedded Tweets.
Essentials

Twitter tips for broadcast news

Whether your broadcast is a nightly news hour, talk show or morning show, Twitter is a useful tool to drive engagement and tune-in.
Conversations

Replying and interacting with users

Interacting with your followers — the readers — is an important aspect of tweeting.
Essentials

News: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.

Journalists

Essentials

Twitter for newsrooms and journalists

Turn Twitter into a virtual notebook, point readers to your work, share perspectives and more.
Essentials

Vine best practices for journalists

How journalists can make their Vine use meaningful.
Engage Followers

Tweet your beat

Tweet regularly as you cover the day-to-day musings and intricacies of your beat, and live-tweet scheduled events or proceedings.

Book Authors

Essentials

Twitter for Authors

Connect in real time with readers, other authors and literary figures.
Music
Promote Content

Using photos for musicians

Engage music fans by Including photos in your Tweets.
Live Tweet

How bands and performers live-tweet

Live-tweeting helps musicians give their fans a virtual backstage pass.
Engage Followers

Tweeting behind-the-scenes content: Music

Give fans unrivaled access, with backstage photos, sound-check videos or award show moments.
Conversations

High-profile Twitter chat: Music

Broaden your fanbase by conversing with other artists, celebrities or your own band members.
Live Tweet

Live-tweet during an award show

Give TV fans the interactive experience they crave during the year’s biggest awards shows.
Engage Followers

Tweeting real-time updates during concerts and festivals

Communicate set changes, performance times, contest locations and more.
Promote Content

Posting schedules and ticket information

Spread the word about your events and give fans all the details they need to know about tickets and more.
Engage Followers

Keep followers engaged during downtime

Keep followers abreast of their favorite artists and events between shows and album releases.
Promote Content

Concert and tour promotion and engagement

Spread the word and give fans all the details before, during and after tours.
Promote Content

Promoting recordings and releases

Help artists build momentum for releases of songs, albums, videos or other announcements.
Conversations

Interact with your music fans

You don’t have to set up a Q&A to chat with your fans — just take some time to reply to their Tweets.
Essentials

Setting up your profile: music

Tips for starting your account and devising a content strategy.
Essentials

Music: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.

Artists

Essentials

Twitter for Music Artists

Twitter brings together artists, bands, labels, festival organizers and promoters.
Q&A

Legends on Twitter

#LegendsOnTwitter connects music icons directly with fans.
Nonprofits
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Essentials

Using Twitter for social good

Five simple steps to help your organization communicate about the social good it does.
Engage Followers

Fundraising via Twitter

Nonprofit and charity organizations use Twitter to drive interest around fundraising efforts.
Twitter Products

Twitter Alerts

Twitter alerts provide vital information to the public during fast-moving situations or emergencies.
Promote Content

Using hashtags for faith and nonprofits

Ensure that you are using smart hashtags so other users can best find and follow each other.
Engage Followers

Show your personality in faith and nonprofits

Twitter is a place where you can show your personality and display your voice to the world.
Engage Followers

Tweeting relevant information

Some suggestions for sharing information and statistics that are easily retweetable.
Essentials

Twitter for authors of faith and nonprofit works

Tips for getting the word out about your next book.
Live Tweet

Live-tweeting for faith and nonprofit leaders and organizations

Increase engagement by tweeting live updates about an event or topic.
Engage Followers

Tweeting behind-the-scenes content: Faith & Nonprofits

Offer followers a chance to see what their favorite pastor, rabbi or philanthropic leader’s life is like.
Engage Followers

Including photos and videos in Tweets

Up your engagement and better connect with your followers by regularly including media in your Tweets.
Engage Followers

Promote your mission on Twitter

Get the word out about your cause, mission or movement on Twitter.
Essentials

Using Twitter in a crisis

Some tips about how to best use Twitter in difficult situations for organizations or individuals.
Engage Followers

Host a fundraising event on Twitter

Raise money and awareness by running a campaign or holding an event on Twitter.
Faith
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Essentials

Twitter for faith-based organizations

Reach people, form relationships and extend your mission on Twitter.
Promote Content

Using hashtags for faith and nonprofits

Ensure that you are using smart hashtags so other users can best find and follow each other.
Engage Followers

Show your personality in faith and nonprofits

Twitter is a place where you can show your personality and display your voice to the world.
Engage Followers

Tweeting inspiring quotes and religious verses

Weave Tweets with inspiring quotes, aphorism and religious verses into regular practice.
Essentials

Twitter for authors of faith and nonprofit works

Tips for getting the word out about your next book.
Live Tweet

Live-tweeting for faith and nonprofit leaders and organizations

Increase engagement by tweeting live updates about an event or topic.
Engage Followers

Why engagement is key for faith leaders and organizations

Engagement on Twitter is crucial to building strong relationships that matter.
Engage Followers

Tweeting behind-the-scenes content: Faith & Nonprofits

Offer followers a chance to see what their favorite pastor, rabbi or philanthropic leader’s life is like.
Engage Followers

Including photos and videos in Tweets

Up your engagement and better connect with your followers by regularly including media in your Tweets.
Engage Followers

Promote your mission on Twitter

Get the word out about your cause, mission or movement on Twitter.