Best Practices

General
Q&A

Twitter Q&A

How to get the most out of your organized discussions on Twitter.
Conversations

High-profile chat

A conversation between two high-profile Twitter users.
Essentials

Twitter analytics

How to measure success on Twitter.
Engage Followers

How to engage followers

Drive the conversation and create connections with other users.
Promote Content

Using hashtags

Everything you need to know about hashtags.
Promote Content

Using custom timelines

Curate a timeline of Tweets around the moment of your choice.
Live Tweet

Live-tweeting historical events

Just because an event happened in the past doesn’t mean you can’t live-tweet it in the present.
Twitter Products

Pro tips for using Vine

Some tips to help you produce the most creative, beautiful Vine videos of your own.
Q&A

Twitter Q&A: Engage fans at big events

Plan an enhanced Q&A around your big event.
Promote Content

Use embedded Tweets

Convey breaking reactions from readers on your site with embedded Tweets.
Engage Followers

Tweeting behind-the-scenes

Share media and connect with fans by showing them what goes on behind the scenes.
Promote Content

Integrate Twitter into your products

Add the conversation to your web site.
Live Tweet

Tweet in the moment

Live-tweeting as an event unfolds drives engagement on Twitter.
Engage Followers

Twitter voting

Set up a poll and engage your followers by having them vote on Twitter.
Breaking News

Break news on Twitter

Twitter is live, public and conversational, which means news can reach broad audiences immediately.
Television
Conversations

High-profile Twitter chats

Engage with other prominent stars on Twitter to broaden your fanbase.
Live Tweet

Live-tweet during an award show

Give TV fans the interactive experience they crave during the year’s biggest awards shows.
Essentials

TV: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Live Tweet

Engage with viewers in real time

Create interest in a show by having producers and stars live-tweet.
Engage Followers

A call to action

How to maximize your time in the spotlight with a call to action on air, leading up to, and after, an event.
Promote Content

Using hashtags for TV

Twitter offers co-viewing experience during live TV.
Engage Followers

Tweeting behind-the-scenes content

Share special content and give unique access.
Promote Content

Photos for TV

Tease finales, promote spinoffs, give behind-the-scenes glimpses and more by tweeting photos.
Government
Twitter Products

Twitter Alerts

Twitter alerts provide vital information to the public during fast-moving situations or emergencies.
Essentials

Government & Politics: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Conversations

Vine for politicians

For politicians and government officials, turn Vine into a six-second spin room.
Q&A

Twitter Town Hall

A Twitter Q&A that is also broadcasted or live-streamed.
Engage Followers

Using Twitter to facilitate policy change

Twitter enables government officials and politicians to comment on news, engage with others in real-time.
Live Tweet

Why live-tweeting is important for government officials

Twitter gives politicians and their aides the ability to provide updates or opinions in real time.
Promote Content

Using photos in government Tweets

Share media to stimulate activity.
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Q&A

Twitter Q&A: Think beyond the work day

You don’t always have to do your Q&A during work hours.
Engage Followers

Tweeting behind-the-scenes content

Open the meetings’ closed doors.
Conversations

High-profile chat

Provide incredible access to the lives and thinking of politicians and other public figures involved in government.
Sports
Engage Followers

Account takeover

Have players or celebrities take over an account and live-tweet a game or event.
Engage Followers

Twitter polling for sports

Ask fans to predict the winner of a game, vote for the MVP and more in Twitter polls.
Live Tweet

Live-tweet during sporting events

Share pictures, take fans behind the scenes and use hashtags to drive the social conversation.
Q&A

Twitter Q&A: Engage fans at big events

Plan an enhanced Q&A around your big event.
Essentials

Sports: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Promote Content

Using hashtags for sports

Introduce a hashtag or fine one that’s already being used, such as #TeamvsTeam for games.
Engage Followers

Tweeting behind-the-scenes content

Give fans a glimpse of life away from the court or playing field.
Promote Content

Use embedded Tweets

Convey breaking reactions from readers on your site with embedded Tweets.
Engage Followers

Managing a team account

Twitter is a valuable tool to connect with fans, announce special events, comment in real time and so much more.
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.

Players

Essentials

Twitter for athletes

Engage with teammates and friends, talk to fans and more on Twitter.
Promote Content

Share photos with fans

Provide an inside look at life as an athlete by tweeting photos.
Live Tweet

Live-tweeting for athletes

Whether watching a different sports or at home viewing on old classic, athletes can live-tweet games.
Conversations

High-profile chat

Broaden your audience by engaging with other big-time athletes or celebrities.

Sports Journalists

Essentials

Twitter for sports journalists

Tips for reporting sports news on Twitter.
News
Twitter Products

Top tips for using TweetDeck filters

Ways to help you organize and manage your Tweets.
Essentials

News: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Breaking News

Techniques for covering breaking news events

Twitter gives journalists an unprecedented ability to deliver news to their followers as developments unfold.
Promote Content

Choosing the right hashtag

How to make your Tweets a part of the larger conversation.
Twitter Products

Using lists in TweetDeck

Take advantage of the powerful Twitter tracking tool TweetDeck with these tips.
Conversations

High-profile Twitter chats

Engaging with other prominent people on Twitter is a great way to reach a broader audience.
Promote Content

Use embedded Tweets

Convey breaking reactions from readers on your site with embedded Tweets.
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Promote Content

Using photos for news

Engage readers and bring a story to life by tweeting photos.

Journalists

Essentials

Vine best practices for journalists

How journalists can make their Vine use meaningful.
Essentials

Twitter for newsrooms and journalists

Turn Twitter into a virtual notebook, point readers to your work, share perspectives and more.

Book Authors

Essentials

Twitter for Authors

Connect in real time with readers, other authors and literary figures.
Music
Conversations

High-profile Twitter chats

Broaden your fanbase by conversing with other artists, celebrities or your own band members.
Essentials

Music: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Promote Content

Using photos for musicians

Engage music fans by Including photos in your Tweets.
Engage Followers

Tweeting behind-the-scenes content

Give fans unrivaled access, with backstage photos, sound-check videos or award show moments.
Live Tweet

How bands and performers live-tweet

Live-tweeting helps musicians give their fans a virtual backstage pass.

Artists

Essentials

Twitter for Music Artists

Twitter brings together artists, bands, labels, festival organizers and promoters.
Q&A

Legends on Twitter

#LegendsOnTwitter connects music icons directly with fans.
Nonprofits
Twitter Products

Twitter Alerts

Twitter alerts provide vital information to the public during fast-moving situations or emergencies.
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Engage Followers

Fundraising via Twitter

Nonprofit and charity organizations use Twitter to drive interest around fundraising efforts.
Essentials

Using Twitter for social good

Five simple steps to help your organization communicate about the social good it does.
Faith
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Essentials

Twitter for faith-based organizations

Reach people, form relationships and extend your mission on Twitter.