Essentials TV: The impact of tweeting with photos, videos, hashtags and links

Each Tweet represents an opportunity to show your voice and strengthen the relationship with your audience. To help give insight into what resonates most with followers in specific verticals, we analyzed the content of millions of Tweets sent by verified users in the U.S., looking at the numbers of Retweets that included specific hard features mentioned below.

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  • Photos
  • #hashtags
  • Links
  • Videos
  • Tweets containing a number

These are the results for TV, including actors, networks and the shows themselves.

For verified users in the TV industry, the Tweets most likely to get retweeted include quotes. That is followed — perhaps unsurprisingly — by Tweets including video, which get a 48% bump in Retweets compared to what you get anyway. Let’s say @actor normally gets an average of 100 Retweets per post. A video would see them getting an average of 148 per Tweet.

Photos have the third highest level of engagement with 46% more Retweets. That’s followed by effective use of hashtags - with 39% more Retweets.

I work in TV. What does that mean for me?

When you’re trying to foster the relationship with your viewers, you should keep in mind the types of Tweets that most resonate with them. Just as a TV show requires a mix of memorable moments and an overall arc, you should always think of your Twitter presence holistically but you can use this research to inform a targeted strategy. For example:

It means you could

  • quote a line from a show
  • something overheard on set (remember to use ‘OH’ in your Tweet)
  • something quote-worthy you or someone on the cast of a show said.

As photos work so well, images can be shared on Twitter to encourage your followers to retweet you more often:

And, since you work in TV, why not share a video clip of an upcoming episode to help build anticipation before the screening?

This Tweet by @MobCityTNT actually combines lines from the script with video.

Get the results for: Sports | News | Music | Government & Politics

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